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This is the Data Soapbox logo icon, rendered in blue.

Blue (da ba dee da ba di)

If you listened to pop music in the late 90’s, you surely remember this little gem by Eiffel 65. (<-- Click this link now and you'll have a great soundtrack for reading the rest of this post!) I was doing…

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This is an image of the Data Soapbox icon embossed in turquoise leather.

Why Your Research Project (or Lab) Needs a Brand Guide

“Branding” dates back thousands of years, to when people first burned identifying marks of ownership on the rumps of their livestock.* In modern times, branding generally refers to the identifying elements of companies, schools, individuals, and causes. Apple has its…

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