“Branding” dates back thousands of years, to when people first burned identifying marks of ownership…
If you listened to pop music in the late 90’s, you surely remember this little gem by Eiffel 65. (<– Click this link now and you’ll have a great soundtrack for reading the rest of this post!)
I was doing branding work for several clients recently and realized that, like Data Soapbox, blue is one of their main brand colors.
And then I looked at my whole slate of clients and discovered that more than three quarters of them had blue branding.
And then I looked at some of my favorite books related to research communication:
So, apparently, there’s something going on with blue and organizations that want to communicate about data.
If you do a Google image search for “logo colors,” you’ll see that many designers have created infographics that organize well-known logos by color; one of my favorites was created by The Logo Company. The blue logos in this chart represent, among other industries, science and technology (Dell, Hewlett-Packard, Intel, NASA, IBM), communication (AT&T, Southern Bell, Twitter, Facebook), and health (Oral-B, Pfizer).* Organizations that collect data (behavioral health data, in the case of many Data Soapbox clients) and want to communicate their findings are a nice conceptual fit with that crew.
I reviewed some online resources about the psychology of color. Here are the characteristics that are said to be associated with the color blue:
- Dependability (honesty, integrity, loyalty, responsibility, security, trust)
- Competence (intelligence, wisdom)
- Order (logic, stability)
- Power (ambition, authority, confidence, control, purpose, strength, success)
- Awareness (openness, perspective)
- Serenity (calm, clean, dignity, nature, patience, peace, water)
- Faith (devotion, religion)
In other words, blue is subconsciously telling the world that you can trust us to do a great job communicating complex information without freaking out about it. :)
Are you blue, too? Or are you more of a bold red, cheerful yellow, or earthy green? Let us know in the comments!
Does your research project or lab need branding? Data Soapbox can help you create something great in any color. Contact us here!
*However, my far-and-away favorite blue brand in the chart is Oreo. Notable blue logos not included in the chart include the US Centers for Disease Control and Prevention, the National Science Foundation, the World Health Organization, and almost every professional, major league sports franchise in New York, including my beloved Yankees.